Pont des Arts and Vinexpo 2018

Hong Kong

In 1998, Vinexpo Hong Kong was the first B2B exhibition organized in Asia. Twenty years later, Vinexpo has become the must-attend event and a strategic platform for importers, buyers and sommeliers from the Asia-Pacific wine trade. Their 20^th anniversary edition (held from May 29^th to 31^st) has already been recognized as a success with an increase in the number of visitors and exhibitors from all over the world.

Pont des Arts was thrilled to participate at Vinexpo 2018. For the first time, we presented a unique interactive museum-feeling booth introducing our different artist collections and most recent projects. For this unique occasion, a miscellaneous selection of wine and spirits from Champagne to Rose, from Bordeaux to Burgundy and Cognac to Whisky were presented to Vinexpo visitors.

Due to its unique colors and lay-out, the Pont des Arts booth received a remarkable welcome by Vinexpo visitors. Throughout the fairs’ three days, a condensed crowd gathered around the tasting bar while our brand ambassadors were inviting guests inside the booth, sharing insights about the products and collections.

Pont des Arts founders Arthur de Villepin and Thibault Pontallier were also in attendance to share their insights about the collaboration between winemakers and artists. Many interviews with specialized media were organized to immortalize this unique event.